Over the last several years, I’ve learned a heck of a lot about blogging. The good news is that my writing, my images, and my blog in general have significantly improved. But the bad news is that many of my older posts, until recently, really weren’t up to par with my newer content. I didn’t want someone to be turned off by stumbling onto one of those blog posts, so I went through the process of updating every post on my site. It looks forever! While on each post, I had a mental checklist I would run through to make sure each post had everything it needed. Today I want to share that list with you and share some tips for updating old blog posts.
Is it pinnable? High-quality? The proper width for my blog? Are they styled to match the general aesthetic of my blog? These are the questions I’m asking myself when updating post images. Some of the images on my older post are bad. For so many reasons. The images were a terrible size, they were blurry, and they were low quality. They were images that I would personally never repin on Pinterest from someone else’s blog. So why would I expect people to repin them for me? With the crazy amount of traffic possible from Pinterest, it’s important to make sure each post has an image that can perform on Pinterest. Updating images was my first priority!
A lot of my older blog posts were really short. I committed to posting every day Monday-Friday, but I really just wasn’t able to come up with quality content five days per week when I first started. Instead, I would use really weak filler content. Honestly, a lot of the posts were less than 200 words. Since I would like to be able to drive new traffic to those posts, it’s important that I have content worth reading. I’ve also had days where I’ve rushed to write a post and haven’t even attempted to proof-read it. I’m made sure to be carefully reread each post to correct any spelling and grammar errors. I updated what posts I could to make them better, and for those that weren’t salvageable, made them private.
When I first started blogging, I didn’t even know what SEO was, so it’s safe to say I wasn’t using it to write my blog posts! Since learning about and implementing an SEO strategy, I have seen a significant increase in search-engine traffic. Now I want to make sure my older posts are optimized for search engines as well. The plugin I use to help optimize my blog posts is WordPress SEO by Yoast.
My categories were kind of all over the place in the earlier months of my blog. I’ve changed my category structure several times since I started blogging, so it was a bit confusing to work it all out. First of all, I had way too many categories – close to 30! I worked to put posts into much more general categories and broke them down from there if necessary. It’s really cleaned up my site!
Checking and Adding Links
I added links to other relevant content on my blog, I updated links that were broken, and I added affiliate links where appropriate. I used to feature far more products and clothing than I do now but didn’t start using affiliate links until much more recently, so I wanted to add those links to older blog posts to make sure I was maximizing my earning potential.
Call to Action
None of my older posts included a call to action anywhere. They didn’t ask a question from my readers or really give them any reason to comment. I’ve been adding a call to action at the bottom of each post that gives readers something to respond to directly in a comment, hopefully encouraging them to comment more often, or encouraging them to share my post with others.