Blogging takes a lot of time. No joke, it could take literally endless hours if I didn’t cut it off somewhere. I wanted to continue to accomplish more and knock out more blogging work, but I didn’t want to have to do it at the expense of my personal life. And the 9 or so hours I spend at my full-time job every day are pretty much non-negotiable, meaning something had to give with blogging. Learning to simplify my blogging process was just what I needed to relieve some of the stress, free up more time, and get more done.
Creating templates or systems for your blogging process allows you to cut down on a lot of time and brain power. Writing a long form, actionable blog post is no joke. Between the content, the images, the photography (if applicable), it can add up to hours of work. I decided long ago I needed to find a way to streamline my content creation process. I use templates for my blog post graphics, as well as the blog posts themselves.
For my blog images, I use Canva for Work to create templates that I can re-use again and again. This allows me to create my pinnable image for each blog post in less than five minutes! I also use templates and systems when writing my blog post in that every single blog post follows the same format, and I use the same process to write them.
This blog post about what to include in every blog post will be super helpful in creating a template for your posts!
I’ve talked repeatedly about establishing priorities, so this one should come as no surprise! Anyone who has been blogging for awhile has surely experienced the sheer moment of panic when you look at your super long to-do list and have no freaking clue where to start. I’ve been there countless times. And that’s precisely why I got into the habit of setting priorities and knowing which tasks absolutely must come first. One way I’ve learned to do this is, instead of having just the one master to-do list, I have a daily to-do list. That way I never have a moment where I have a free hour after work, and simply don’t know what task to fill it with.
Not surprisingly, I’m 100% more productive when I have incorporated routines into my life. And I do this for every part of my life! For my personal life, I have routines for my morning routine, my bedtime routine, my cleaning routine, etc. I don’t have to think about those things, I just do them on autopilot, and I can get them done pretty darn quickly.
For my day job, I have routines as well. When I sit down at my desk each morning, I do the same few things in the same order right away. This gets a few essentials out of the way and frees up the rest of my morning.
And I definitely use routines in my blog! Know how and when I do each and every task allows me to get things done so much more quickly and allows me to get some of the more mundane tasks done without having to put too much thought into them.
The great thing about the content you create for your blog and business is that once you create it, it’s yours to use forever. Finding other places in your business to reuse content you’ve already written can be a major time-saver.
Here are some examples!
- Blog posts can be repurposed as emails.
- Instagram posts can be automatically shared to Facebook and Twitter.
- Blog posts can be repurposed into eBook chapters.
These are just a few examples, but your options here are endless.
Create Canned Email Responses or an F.A.Q. Page
Email is a great part of the blogging process to simplify, simply because spending so much time on email always feel like such a waste! I’m guessing most bloggers and business owners get the same emails over and over again. For bloggers, this might be collaboration emails from businesses who are either a) interested in working with you and actually paying you for your work or b) interested in you providing them with a blog post and social media posts for free, with little to no benefit to you. You’ll usually be able to tell them apart pretty quickly.Write a few canned email responses to send, depending on what kind of email it is, so you can just copy and paste into the response.
For a business who sells services or products, your emails might include questions about what you’re selling. In this case, an F.A.Q. page might make more sense, and you can direct potential customers here when they have questions.