For my first 6-9 months of blogging, my absolute biggest struggle was coming up with new blog post ideas. I had committed to post 5 days per week, but almost every evening would sit down in front of my computer to write the next day’s post and my mind would just come up blank. It was a few months before I started using a content calendar, and even longer before I actually started planning my content calendar in advance. And much longer before I started compiling an arsenal of new blog post ideas. The process has gotten significantly easier since then. Instead of stressing every single day about what I’m going to write next, I can sit down once per month and fill in my entire content calendar. It’s amazing and such a great way to take some of the stress out of blogging. I have a running list of around 100 blog post ideas that I add to each month. I’m sure for many of you, coming up with ideas to post about is one of the biggest hurdles you’re facing right now. To try to help alleviate some of that stress, I’m going to share a few tips for coming up with new blog post ideas.
Use Google Analytics
I’m writing this under the assumption you already have Google Analytics installed on your blog (if not, you should). Google Analytics can be a truly incredible way of coming up with new post ideas by seeing what kinds of content your readers love. Here’s the great thing. Your readers have already told you what content they love and want to see more of! By look at what your most popular posts are, you can easily think of post ideas in that category that your readers will also love. My most popular blog post ever is 7 Things to Do on Sunday For a More Productive Week. This tells me my readers enjoy posts about productivity, and I should probably write more of them!
My analytics have also told me my readers love my wedding planning blog posts. As I’ve mentioned in a previous post, wedding planning is no longer a category I’ll be writing about. However, all of those ladies reading my wedding planning posts are going to be married in the next 1-2 years (and some have gotten married since they started reading my blog), so they might enjoy my marriage blog posts!
You can use the “acquisition” section of your Google Analytics to find out what keywords people have used to find your blog. You know when you’re writing a blog post and you type your keyword phrase into your Yoast SEO plugin? Basically, this tells you which of those keywords were most effective! This can give you an indication of what types of your posts are most popular on Google, as well as which keywords were done well.
Pinterest is an amazing place to find inspiration! When I have experienced writer’s block and am struggling to come up with new blog post ideas, I would often turn to Pinterest. I swear just by scrolling through the Pinterest feed, you can find tons of ideas to talk about. And I’m not talking about copying a blog post someone else has already shared on Pinterest, but using other posts to get your own brain pumping! Maybe you’re a wedding blogger and, while scrolling through Pinterest, you see an inspiration board for a blue and yellow wedding. Suddenly, you’re inspired to write an awesome, super-helpful post about how to choose your wedding colors based on the month you’re getting married! It’s an idea all your own, but Pinterest helped you get there.
Use Blog Comments
Once you’ve settled into your blog niche and your readers begin to trust you, chances are they’re going to start turning to you for advice my emailing you or leaving comments on your blog. Instead of responding to that blog comment with paragraph on top of paragraph of advice, turn the response into a blog post instead! If one person has a question, chances are they aren’t the only one. Same goes for emails! If your readers are emailing you for advice or tips, use those questions as prompts for future blog posts.
Use Facebook Groups
Facebook groups can be even more of an asset than you realize! Yes, they’re a fantastic place to connect and make blog friends. But they’re also a great place to get blog post ideas. If someone leaves a question in a Facebook group that you have a great answer to, turn that answer into a blog post! Make sure to seek out Facebook groups where your readers are hanging out because that’s where you’ll get the most valuable information as to what your readers really need from you.
One thing I have noticed about blogging is that the more quality content you put out, the more quality blog post ideas you’ll get. I don’t know how it’s possible, but I can certainly say that the more information I share with my readers, the more I suddenly have to share! Typically I’ll be halfway writing a blog post and suddenly have two great ideas for follow-up blog posts, and I quickly add them to my content calendar. For example, awhile ago I wrote this post about why you need a content calendar for your blog. As I was writing it, I knew there was more information I could share in future posts. So I shared this post about how I organize my content calendar. And I knew the next step would be this post, where I’m sharing strategies for coming up with blog post ideas to fill that content calendar.